Generate More Leads,

Boost Conversions,

Close More Deals.

Discover the Key Drivers Behind Customer Buying and Build Effective Cash Machines to Enhance Conversions

A Funnel is Essential

Every interaction with your business is a touchpoint. Each one could be a potential revenue leak. Learn how to identify and fix these leaks to increase your growth.

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There's a reason top business owners have us on speed dial. We've scaled start-ups to $50k per month, SMEs from $50k to $400k per month, and $1M annual turnovers to $20M. We know what works!

There are two types of business owners:

* Those who try to do it all themselves and stifle their own growth.

* Those who bring in experts to build and run high-converting growth machines.

We handle the money-making part.

Ex Military Mentor, your veteran-run growth partner, lays the foundation for predictable, scalable growth.

So, let's see if you're in the right place...

  • You are struggling with an inconsistent sales pipeline but you are managing an average of at least 10K a month.

  • You're overwhelmed by numerous sales and marketing options and need a clear, straightforward strategy.

  • You've been disappointed by past experiences with coaches, consultants, digital marketers and seek a trustworthy partnership.

  • You recognize the potential of AI and technology but lack the know-how to implement them effectively.

  • You desire a reliable system that generates leads and manages your sales process efficiently.

  • You're looking for a way to achieve consistent revenue without the fluctuating highs and lows.

  • You want to focus on running your business, not getting bogged down by complex marketing and sales processes.

What Others Are Saying

James Wood, Sales Rep

Since joining a few months ago,
I have found Antony to be both extremely informative but also very interesting and he has really made me think about how I approach sales,
leading to some great results.

John Stepson, Business Owner

Working with the Ex Military Mentor was nothing short of transformative for my business. His one-to-one coaching sessions provided me with actionable strategies that helped me tackle the challenges I was facing head-on. I especially appreciated his approach to leadership, which is clearly honed from years of diverse experience. He's not just another coach; he's a mentor in the truest sense.

Mark Hamilton, Sales Director

I've attended numerous workshops over the years, but the Ex Military Mentor's stood out by a mile. The exercises were hands-on, the lessons learned were immediately applicable, and the atmosphere was one of genuine teamwork. It's clear he knows what it takes to succeed in both the battlefield and the boardroom. His insights into resilience and teamwork have significantly improved my sales team's performance.

At the core of Antony’s mentorship lies a commitment to empowering veteran entrepreneurs with the tools, strategies, and insights necessary to navigate the civilian business landscape successfully.

Drawing from a rich tapestry of military experience and business acumen, Antony has meticulously designed services that translate the discipline, leadership, and strategic planning skills honed in the military into tangible business success.

Explore how our tailored services can propel your venture forward:

1. 90-Day Achievement Sprints

Unlock rapid business growth with our signature 90-Day Achievement Sprints. Modeled after military operation planning, this service is designed to help you set and achieve ambitious goals within practical timeframes.

Through focused strategy sessions, accountability check-ins, and adaptive planning, we’ll guide you through executing high-impact actions that drive your business towards its next major milestone.

2. Strategic Planning for Veteran Entrepreneurs

Navigate your business journey with a clear, forward-looking strategy. Our Strategic Planning service dives deep into setting objectives, understanding market trends, and preparing for future challenges and opportunities.

With a focus on sustainable growth and relevance, we’ll help you craft a roadmap that not only outlines where you want your business to go but also the concrete steps to get there.

3. Operational Excellence

Elevate your operations to new heights of efficiency and effectiveness. Drawing on Antony’s extensive experience in high-stakes military operations and corporate leadership, this service focuses on optimizing your business processes.

From streamlining workflows to leveraging technology and fostering a culture of continuous improvement, we’re here to ensure your operations are robust, agile, and scalable.

4. Customer Centricity

Place your customer at the heart of your business strategy. Our Customer Centricity service is all about understanding and anticipating your customer's needs, preferences, and behaviours.

We’ll work together to build strong relationships, deliver exceptional experiences, and ensure customer satisfaction and loyalty, turning your customers into your most powerful advocates.

5. Leadership and Team Development

Step into the role of the visionary leader your business needs. This service is focused on refining your leadership skills, from strategic decision-making to inspiring and managing your team effectively.

Whether you’re looking to enhance your personal leadership style or develop a high-performing team, we’re here to support you with insights, tools, and strategies that have been tested in both military and business arenas.

Why Antony’s Services?

Choosing Antony’s services means gaining a partner who understands the unique journey of transitioning from military to entrepreneurship.

It means leveraging a blend of discipline, strategic insight, and genuine care for your success. Ready to take your business to new heights? Let’s embark on this journey together.

Latest Insights

Building Your Business Battle Plan - Strategic Planning for Veteran Entrepreneurs

Building Your Business Battle Plan - Strategic Planning for Veteran Entrepreneurs

February 11, 20243 min read

Building Your Business Battle Plan: Strategic Planning for Veteran Entrepreneurs

In the realm of business, akin to the disciplined fields of the military, a well-devised strategic plan serves as your blueprint to navigate through the competitive landscape and secure victory. For veteran entrepreneurs, the transition from military to civilian life is a journey of transformation, where the skills of leadership, discipline, and strategic thinking become invaluable assets. This blog post delves into the art of strategic planning tailored for veteran entrepreneurs, aiming to empower your venture with military precision and commercial acumen.

Understanding Your Battlefield

Veteran entrepreneur conducting a market analysis with team, applying military strategic planning to business.

The first step in crafting your business battle plan is to understand the market you're about to enter. Conduct a SWOT analysis to identify your Strengths, Weaknesses, Opportunities, and Threats. Just as in military strategy, understanding the terrain (your market) and the enemy (your competition) is crucial. Use your unique military experience to assess risks and opportunities with a disciplined approach.

Setting Your Objectives

Setting business goals during a workshop, guided by a veteran's strategic approach.

Clear objectives are the cornerstone of any successful mission. Define what success looks like for your business. Whether it’s achieving a certain revenue target, expanding your product line, or capturing a specific market share, your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This clarity will guide your actions and keep your team focused.

Developing Tactics and Strategies

Veterans and civilians collaborating in a strategic business planning session, leveraging military tactics.

With objectives in place, it’s time to develop the tactics and strategies that will get you there. This involves deciding on the marketing strategies, sales approaches, product development plans, and operational improvements needed to achieve your goals. Leverage your military expertise in strategic thinking to formulate plans that are adaptable, resource-efficient, and effective.

Mobilising Your Troops

team engaging in a team-building activity, inspired by military training for enhanced teamwork.

No mission can succeed without a committed and well-prepared team. Align your team with your business objectives, ensuring everyone understands their role in the larger mission. Apply military principles of leadership to inspire, motivate, and guide your team towards achieving common goals. Effective communication and leadership are key to mobilising your troops.

Operational Excellence

Streamlining business operations for maximum efficiency, drawing inspiration from military operational excellence.

Operational excellence ensures that your strategies are executed efficiently and effectively. This means setting up systems and processes that streamline operations, reduce waste, and enhance quality. Your military background in operations can provide valuable insights into creating a lean, agile business capable of adapting to market changes and customer needs.

Continuous Assessment and Adaptation

Veteran entrepreneur adapting business strategies based on performance review, embodying military flexibility.

The battlefield is ever-changing, and so is the business environment. Regularly review your strategic plan against actual performance and market dynamics. Be prepared to adapt your strategies in response to feedback, new opportunities, or challenges. This continuous loop of assessment and adaptation is reminiscent of the military’s after-action reviews, ensuring lessons are learned and strategies are honed for future success.


Building your business battle plan with strategic planning is a journey that draws on the depth of your military experience, applying the principles of discipline, strategic foresight, and leadership to the business world. Veteran entrepreneurs possess a unique set of skills that, when applied to strategic planning, can lead to unparalleled success in the civilian business arena. Embrace these strengths, and let your military precision guide your entrepreneurial venture to victory.

Call to Action

Are you ready to translate your military discipline into business success? Contact us to learn how our strategic planning services can empower your veteran-owned business to reach new heights. Let's build your business battle plan together.


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Veteran entrepreneurshipMilitary skills in businessStrategic business planningOperational excellenceLeadership and team buildingBusiness resilienceMission-driven customer serviceVeteran to entrepreneur transitionEntrepreneurial skills from militaryBusiness success for veterans
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Unlock the potential of your military experience in the business world. Schedule your strategy session with Antony today and take the first step towards entrepreneurial success.

Meet Your Mentor

Antony Draper

Ex Military Mentor

Meet your mentor, a seasoned veteran not just of the military but also of the business world. With an extensive background that spans from parachute jumps and war deployments between 1994 and 2005, to strategic roles at HP, Capita, Socitm Advisory, The Logic Group, Public Sector, his expertise is hard-won and diverse. In a quest to make the transition from military to civilian life smoother for others, he even founded a company dedicated to that very cause. Although the business venture did not succeed, it became a cornerstone experience in understanding what not to do—equally invaluable.

Today, as the Ex Military Mentor, he brings to the table a rare combination of leadership, resilience, and practical business know-how. His coaching services, webinars, and workshops are designed to empower business owners and sales leaders with insights and actionable strategies, deeply influenced by his military and corporate backgrounds.

As a recognised authority on topics like Leadership, Business Growth, and the Sandler Sales Framework, he's not just a coach but a thought leader who's shaping modern perspectives on business excellence. He is also an ambassador for the Cheltenham Business Growth Network and a member of prestigious networking groups like FORE Business and B2B Network Gloucester. So, when you're learning from him, you're learning from someone who's been there, done that, and is still doing it successfully