Generate More Leads,

Boost Conversions,

Close More Deals.

Discover the Key Drivers Behind Customer Buying and Build Effective Cash Machines to Enhance Conversions

A Funnel is Essential

Every interaction with your business is a touchpoint. Each one could be a potential revenue leak. Learn how to identify and fix these leaks to increase your growth.

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There's a reason top business owners have us on speed dial. We've scaled start-ups to $50k per month, SMEs from $50k to $400k per month, and $1M annual turnovers to $20M. We know what works!

There are two types of business owners:

* Those who try to do it all themselves and stifle their own growth.

* Those who bring in experts to build and run high-converting growth machines.

We handle the money-making part.

Ex Military Mentor, your veteran-run growth partner, lays the foundation for predictable, scalable growth.

So, let's see if you're in the right place...

  • You are struggling with an inconsistent sales pipeline but you are managing an average of at least 10K a month.

  • You're overwhelmed by numerous sales and marketing options and need a clear, straightforward strategy.

  • You've been disappointed by past experiences with coaches, consultants, digital marketers and seek a trustworthy partnership.

  • You recognize the potential of AI and technology but lack the know-how to implement them effectively.

  • You desire a reliable system that generates leads and manages your sales process efficiently.

  • You're looking for a way to achieve consistent revenue without the fluctuating highs and lows.

  • You want to focus on running your business, not getting bogged down by complex marketing and sales processes.

What Others Are Saying

James Wood, Sales Rep

Since joining a few months ago,
I have found Antony to be both extremely informative but also very interesting and he has really made me think about how I approach sales,
leading to some great results.

John Stepson, Business Owner

Working with the Ex Military Mentor was nothing short of transformative for my business. His one-to-one coaching sessions provided me with actionable strategies that helped me tackle the challenges I was facing head-on. I especially appreciated his approach to leadership, which is clearly honed from years of diverse experience. He's not just another coach; he's a mentor in the truest sense.

Mark Hamilton, Sales Director

I've attended numerous workshops over the years, but the Ex Military Mentor's stood out by a mile. The exercises were hands-on, the lessons learned were immediately applicable, and the atmosphere was one of genuine teamwork. It's clear he knows what it takes to succeed in both the battlefield and the boardroom. His insights into resilience and teamwork have significantly improved my sales team's performance.

At the core of Antony’s mentorship lies a commitment to empowering veteran entrepreneurs with the tools, strategies, and insights necessary to navigate the civilian business landscape successfully.

Drawing from a rich tapestry of military experience and business acumen, Antony has meticulously designed services that translate the discipline, leadership, and strategic planning skills honed in the military into tangible business success.

Explore how our tailored services can propel your venture forward:

1. 90-Day Achievement Sprints

Unlock rapid business growth with our signature 90-Day Achievement Sprints. Modeled after military operation planning, this service is designed to help you set and achieve ambitious goals within practical timeframes.

Through focused strategy sessions, accountability check-ins, and adaptive planning, we’ll guide you through executing high-impact actions that drive your business towards its next major milestone.

2. Strategic Planning for Veteran Entrepreneurs

Navigate your business journey with a clear, forward-looking strategy. Our Strategic Planning service dives deep into setting objectives, understanding market trends, and preparing for future challenges and opportunities.

With a focus on sustainable growth and relevance, we’ll help you craft a roadmap that not only outlines where you want your business to go but also the concrete steps to get there.

3. Operational Excellence

Elevate your operations to new heights of efficiency and effectiveness. Drawing on Antony’s extensive experience in high-stakes military operations and corporate leadership, this service focuses on optimizing your business processes.

From streamlining workflows to leveraging technology and fostering a culture of continuous improvement, we’re here to ensure your operations are robust, agile, and scalable.

4. Customer Centricity

Place your customer at the heart of your business strategy. Our Customer Centricity service is all about understanding and anticipating your customer's needs, preferences, and behaviours.

We’ll work together to build strong relationships, deliver exceptional experiences, and ensure customer satisfaction and loyalty, turning your customers into your most powerful advocates.

5. Leadership and Team Development

Step into the role of the visionary leader your business needs. This service is focused on refining your leadership skills, from strategic decision-making to inspiring and managing your team effectively.

Whether you’re looking to enhance your personal leadership style or develop a high-performing team, we’re here to support you with insights, tools, and strategies that have been tested in both military and business arenas.

Why Antony’s Services?

Choosing Antony’s services means gaining a partner who understands the unique journey of transitioning from military to entrepreneurship.

It means leveraging a blend of discipline, strategic insight, and genuine care for your success. Ready to take your business to new heights? Let’s embark on this journey together.

Latest Insights

Creating a Winning Strategy: How Veteran Entrepreneurs Can Outmanoeuvre the Competition

Creating a Winning Strategy: How Veteran Entrepreneurs Can Outmanoeuvre the Competition

February 16, 20243 min read

Creating a Winning Strategy: How Veteran Entrepreneurs Can Outmanoeuvre the Competition

As a veteran entrepreneur, you possess a unique set of skills honed on the battlefield—discipline, leadership, strategic thinking, and resilience. The challenge now is to translate these formidable skills into a business context to outmanoeuvre the competition. How do you do this? By creating a winning strategy that leverages your military acumen for commercial success.

Understanding the Battlefield: The Market Landscape

Veteran entrepreneur conducting market analysis, applying military strategic skills to understand the business landscape.

Just as in military operations, understanding the terrain is crucial in business. Begin by conducting a thorough market analysis. Identify your competitors, understand your target audience's needs, and pinpoint market trends. This reconnaissance phase is vital for identifying opportunities and threats in the business landscape.

Strategic Planning: From Military Operations to Business Success

Your experience in planning military operations is a valuable asset in the business world. Strategic planning involves setting long-term goals and outlining the steps to achieve them. Start by defining a clear mission and vision for your business, mirroring the military's mission planning process. Then, set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals that align with your mission.

Utilising Military Precision in Business Decisions

Veteran entrepreneur making data-driven business decisions, reflecting military accountability and precision.

In the military, precision and accountability are paramount. Apply this to your business by making data-driven decisions. Use metrics and analytics to track your progress towards your goals, adjusting your strategy as necessary. This approach ensures that every action taken is deliberate and contributes to your overall business objectives.

Operational Excellence: Streamlining for Efficiency

Operational excellence is about doing things better, faster, and smarter. It involves optimising your operations to improve efficiency, reduce costs, and enhance customer satisfaction. Leverage technology to automate routine tasks, streamline workflows, and improve communication within your team. Remember, a well-oiled machine operates most effectively in both military and business contexts.

Building a Cohesive Team

Building a cohesive business team under a veteran's leadership, drawing from military teamwork principles.

One of the greatest strengths of military units is their cohesion and teamwork. Foster this in your business by building a team that shares your vision and values. Encourage open communication, collaboration, and mutual support. As a leader, your role is to inspire and motivate your team, drawing on your military experience to lead by example.

Customer Centricity: Your Secret Weapon

In today’s competitive market, customer centricity can be your secret weapon. This means putting your customers at the heart of your business strategy. Understand their needs, preferences, and pain points. Then, tailor your products or services to meet these needs. Engaging with your customers on a personal level, much like the camaraderie of a military unit, can build loyalty and trust that sets you apart from the competition.

Engaging with the Community

Don’t forget the importance of engaging with your community, both online and offline. Use social media, blogs, and email newsletters to share valuable content, stories, and insights that resonate with your audience. Offline, participate in community events, networking groups, and veteran entrepreneur meetups. These engagements not only build brand awareness but also strengthen customer relationships.

Actionable Steps Forward

  1. Conduct a Market Analysis: Use your strategic thinking to understand the competitive landscape.

  2. Set Clear Goals: Define your mission, vision, and SMART goals.

  3. Optimise Operations: Implement technology and processes to improve efficiency.

  4. Foster Team Cohesion: Build a team that embodies military discipline and camaraderie.

  5. Prioritise Customer Centricity: Make your customers the focus of your business strategy.


Creating a winning strategy as a veteran entrepreneur means leveraging your unique military skills in a business context. By understanding the market, planning strategically, operating with excellence, and prioritising your customers, you can outmanoeuvre the competition. Remember, the qualities that made you successful in the military—leadership, resilience, strategic foresight—are the same qualities that will lead to your success in business.

Harness your military experience, apply these principles, and watch as your business moves from strength to strength, outpacing the competition and achieving lasting success.

No Fluff Chat

Veteran entrepreneurshipMilitary skills in businessStrategic business planningOperational excellenceLeadership and team buildingBusiness resilienceMission-driven customer serviceVeteran to entrepreneur transitionEntrepreneurial skills from militaryBusiness success for veterans
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Begin Your Next Mission

Unlock the potential of your military experience in the business world. Schedule your strategy session with Antony today and take the first step towards entrepreneurial success.

Meet Your Mentor

Antony Draper

Ex Military Mentor

Meet your mentor, a seasoned veteran not just of the military but also of the business world. With an extensive background that spans from parachute jumps and war deployments between 1994 and 2005, to strategic roles at HP, Capita, Socitm Advisory, The Logic Group, Public Sector, his expertise is hard-won and diverse. In a quest to make the transition from military to civilian life smoother for others, he even founded a company dedicated to that very cause. Although the business venture did not succeed, it became a cornerstone experience in understanding what not to do—equally invaluable.

Today, as the Ex Military Mentor, he brings to the table a rare combination of leadership, resilience, and practical business know-how. His coaching services, webinars, and workshops are designed to empower business owners and sales leaders with insights and actionable strategies, deeply influenced by his military and corporate backgrounds.

As a recognised authority on topics like Leadership, Business Growth, and the Sandler Sales Framework, he's not just a coach but a thought leader who's shaping modern perspectives on business excellence. He is also an ambassador for the Cheltenham Business Growth Network and a member of prestigious networking groups like FORE Business and B2B Network Gloucester. So, when you're learning from him, you're learning from someone who's been there, done that, and is still doing it successfully