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There's a reason top business owners have us on speed dial. We've scaled start-ups to $50k per month, SMEs from $50k to $400k per month, and $1M annual turnovers to $20M. We know what works!

There are two types of business owners:

* Those who try to do it all themselves and stifle their own growth.

* Those who bring in experts to build and run high-converting growth machines.

We handle the money-making part.

Ex Military Mentor, your veteran-run growth partner, lays the foundation for predictable, scalable growth.

So, let's see if you're in the right place...

  • You are struggling with an inconsistent sales pipeline but you are managing an average of at least 10K a month.

  • You're overwhelmed by numerous sales and marketing options and need a clear, straightforward strategy.

  • You've been disappointed by past experiences with coaches, consultants, digital marketers and seek a trustworthy partnership.

  • You recognize the potential of AI and technology but lack the know-how to implement them effectively.

  • You desire a reliable system that generates leads and manages your sales process efficiently.

  • You're looking for a way to achieve consistent revenue without the fluctuating highs and lows.

  • You want to focus on running your business, not getting bogged down by complex marketing and sales processes.

What Others Are Saying

James Wood, Sales Rep

Since joining a few months ago,
I have found Antony to be both extremely informative but also very interesting and he has really made me think about how I approach sales,
leading to some great results.

John Stepson, Business Owner

Working with the Ex Military Mentor was nothing short of transformative for my business. His one-to-one coaching sessions provided me with actionable strategies that helped me tackle the challenges I was facing head-on. I especially appreciated his approach to leadership, which is clearly honed from years of diverse experience. He's not just another coach; he's a mentor in the truest sense.

Mark Hamilton, Sales Director

I've attended numerous workshops over the years, but the Ex Military Mentor's stood out by a mile. The exercises were hands-on, the lessons learned were immediately applicable, and the atmosphere was one of genuine teamwork. It's clear he knows what it takes to succeed in both the battlefield and the boardroom. His insights into resilience and teamwork have significantly improved my sales team's performance.

At the core of Antony’s mentorship lies a commitment to empowering veteran entrepreneurs with the tools, strategies, and insights necessary to navigate the civilian business landscape successfully.

Drawing from a rich tapestry of military experience and business acumen, Antony has meticulously designed services that translate the discipline, leadership, and strategic planning skills honed in the military into tangible business success.

Explore how our tailored services can propel your venture forward:

1. 90-Day Achievement Sprints

Unlock rapid business growth with our signature 90-Day Achievement Sprints. Modeled after military operation planning, this service is designed to help you set and achieve ambitious goals within practical timeframes.

Through focused strategy sessions, accountability check-ins, and adaptive planning, we’ll guide you through executing high-impact actions that drive your business towards its next major milestone.

2. Strategic Planning for Veteran Entrepreneurs

Navigate your business journey with a clear, forward-looking strategy. Our Strategic Planning service dives deep into setting objectives, understanding market trends, and preparing for future challenges and opportunities.

With a focus on sustainable growth and relevance, we’ll help you craft a roadmap that not only outlines where you want your business to go but also the concrete steps to get there.

3. Operational Excellence

Elevate your operations to new heights of efficiency and effectiveness. Drawing on Antony’s extensive experience in high-stakes military operations and corporate leadership, this service focuses on optimizing your business processes.

From streamlining workflows to leveraging technology and fostering a culture of continuous improvement, we’re here to ensure your operations are robust, agile, and scalable.

4. Customer Centricity

Place your customer at the heart of your business strategy. Our Customer Centricity service is all about understanding and anticipating your customer's needs, preferences, and behaviours.

We’ll work together to build strong relationships, deliver exceptional experiences, and ensure customer satisfaction and loyalty, turning your customers into your most powerful advocates.

5. Leadership and Team Development

Step into the role of the visionary leader your business needs. This service is focused on refining your leadership skills, from strategic decision-making to inspiring and managing your team effectively.

Whether you’re looking to enhance your personal leadership style or develop a high-performing team, we’re here to support you with insights, tools, and strategies that have been tested in both military and business arenas.

Why Antony’s Services?

Choosing Antony’s services means gaining a partner who understands the unique journey of transitioning from military to entrepreneurship.

It means leveraging a blend of discipline, strategic insight, and genuine care for your success. Ready to take your business to new heights? Let’s embark on this journey together.

Latest Insights

The Importance of Adaptability in Business: Lessons from the Military

The Importance of Adaptability in Business: Lessons from the Military

February 14, 20245 min read

The Importance of Adaptability in Business: Lessons from the Military

In the ever-evolving landscape of the modern business world, adaptability isn’t just a valuable skill—it's essential for survival and success. For veteran entrepreneurs, the concept of adaptability is not new. The military teaches its personnel to be ready for any situation, adjusting strategies and tactics on the fly in response to changing conditions. This blog explores how these lessons from the military can be the cornerstone of thriving businesses in today's dynamic market environment.

Understanding Adaptability in the Military Context

Veteran entrepreneur guiding a strategic business meeting, showcasing adaptability and leadership skills transferred from military to business.

Adaptability in the military encompasses rapid decision-making, flexibility in planning and execution, and the ability to pivot when unexpected challenges arise. It's about making informed decisions quickly, based on the best available intelligence, and being prepared to change course as the situation demands. This skill is honed through rigorous training, real-world operations, and a culture that values agility and resourcefulness.

Translating Military Adaptability to Business Success

Business team in a rapid decision-making session, applying military precision for quick and effective business solutions.

  1. Strategic Flexibility: Just as military operations require both detailed planning and the flexibility to adjust those plans, successful businesses must also be able to pivot their strategies in response to market changes. Veteran entrepreneurs can leverage their experience in operational planning and execution by applying the same principles to business models, marketing strategies, and product development.

  2. Leadership and Decision-Making: The military trains its leaders to make quick decisions under pressure, a skill that is directly transferable to the business world. In situations where market dynamics shift suddenly, the ability to make decisive choices can mean the difference between a company's success and failure. Emphasising clear communication and decisive leadership can help align teams and resources towards new objectives quickly.

    Team overcoming obstacle course together, symbolizing unity and adaptability in business inspired by military training.

  3. Team Cohesion and Morale: Adaptability isn’t just about changing strategies; it's also about managing people through change. Military leaders are experts at maintaining team cohesion and morale through challenging times. This experience is invaluable for veteran entrepreneurs aiming to keep their teams motivated and productive, even when pivoting or navigating through uncertainty.

    Creative workshop for innovative problem-solving, inspired by military techniques for breakthrough business solutions.

  4. Innovation and Problem-Solving: In the military, unconventional problems require innovative solutions. Similarly, in business, challenges such as new competition, changing customer preferences, and technological advancements demand creative problem-solving. Applying a military mindset to these challenges encourages thinking outside the box and can lead to breakthrough innovations.

Case Studies of Adaptability in Action

Case Study 1: Tech Start-up Pivot

Background: A tech start-up initially focused on creating a social media management tool discovered through market feedback that their analytics feature was more valued by their customers than the management tools themselves.

The Pivot: Embracing the military principle of 'situational awareness' and adaptability, the company pivoted its focus towards developing a comprehensive analytics platform, significantly reducing features unrelated to analytics.

Outcome: This strategic shift not only met market demand but also positioned the company as a leader in social media analytics, resulting in a substantial increase in user engagement and revenue.

Case Study 2: Retail Transformation

Background: A traditional brick-and-mortar retail chain specializing in outdoor equipment faced declining sales due to the rising popularity of online shopping and a shift in consumer preferences towards eco-friendly products.

The Pivot: Inspired by military logistics and the concept of 'agility in operations', the company revamped its business model to include an online store and introduced a range of sustainable, eco-friendly products.

Outcome: This approach not only expanded its customer base but also enhanced its brand image as a forward-thinking, environmentally conscious retailer, leading to a resurgence in sales and customer loyalty.

Case Study 3: Manufacturing Industry Evolution

Background: A manufacturing company known for its heavy machinery began to see a downturn in demand as the industry moved towards automation and digital solutions.

The Pivot: Leveraging the military strategy of 'reconnaissance and adaptation', the company diversified its product line to include automation software and digital services tailored to the manufacturing industry.

Outcome: This diversification allowed the company to regain its competitive edge, opening up new revenue streams and strengthening relationships with existing customers who were seeking to modernize their operations.

Case Study 4: Hospitality Sector's Swift Response to Global Challenges

Background: A hotel chain renowned for its business travel accommodations was hit hard by global travel restrictions and a decrease in business travel due to technological advancements in virtual meetings.

The Pivot: Drawing on the military tactic of 'rapid response to changing conditions', the hotel chain repurposed its spaces to cater to remote workers and local vacationers, offering day rates for remote office spaces and staycation packages.

Outcome: This pivot not only helped the chain to survive during tough times but also attracted a new demographic, leading to increased occupancy rates and the discovery of a lucrative new market niche.

Case Study 5: Food Industry's Agile Shift

Background: A gourmet restaurant specializing in dine-in experiences struggled with restrictions imposed during a global health crisis.

The Pivot: Embodying the military ethos of 'adapt and overcome', the restaurant quickly shifted to a delivery and takeout model, introducing DIY meal kits and virtual cooking classes led by their chefs.

Outcome: This innovative approach kept the restaurant afloat during the crisis, and the unique offerings attracted media attention, leading to a broader customer base and enhanced brand loyalty.


Embracing Adaptability for Business Growth

Visualization of a strategic business model pivot, demonstrating adaptability by applying military strategies in business evolution.

For veteran entrepreneurs, the principles of adaptability learned in the military are a powerful tool in the business arsenal. By embracing strategic flexibility, decisive leadership, team cohesion, and innovative problem-solving, you can navigate the complexities of the business world with confidence. Remember, in business as in the military, success often goes to those who can adapt the fastest and most effectively to changing conditions.

Call to Action

Are you a veteran entrepreneur looking to apply military principles to your business strategy? Connect with us for tailored advice and support designed to help you leverage your unique skills for business success. Together, we can turn challenges into opportunities and drive your business forward.


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Meet Your Mentor

Antony Draper

Ex Military Mentor

Meet your mentor, a seasoned veteran not just of the military but also of the business world. With an extensive background that spans from parachute jumps and war deployments between 1994 and 2005, to strategic roles at HP, Capita, Socitm Advisory, The Logic Group, Public Sector, his expertise is hard-won and diverse. In a quest to make the transition from military to civilian life smoother for others, he even founded a company dedicated to that very cause. Although the business venture did not succeed, it became a cornerstone experience in understanding what not to do—equally invaluable.

Today, as the Ex Military Mentor, he brings to the table a rare combination of leadership, resilience, and practical business know-how. His coaching services, webinars, and workshops are designed to empower business owners and sales leaders with insights and actionable strategies, deeply influenced by his military and corporate backgrounds.

As a recognised authority on topics like Leadership, Business Growth, and the Sandler Sales Framework, he's not just a coach but a thought leader who's shaping modern perspectives on business excellence. He is also an ambassador for the Cheltenham Business Growth Network and a member of prestigious networking groups like FORE Business and B2B Network Gloucester. So, when you're learning from him, you're learning from someone who's been there, done that, and is still doing it successfully